How to supercharge your Performance Max campaigns

This session will explore why you shouldn’t be afraid of Performance Max, and how automation can help you get the most out of Performance Max campaigns; including automating bids, targeting, and creatives.

Simran will guide you through how to optimise your Performance Max campaigns by covering five best practices for setting up and improving the efficiency and effectiveness of your Performance Max campaigns, such as strong audience signals, supporting creatives, correct feed segmentation and using the right keywords.