Search in 2013, 2023, and 2033: the more things change…

Panda, Penguin, Hummingbird, Fred, Medic, RankBrain, E-A-T, BERT, MUM, and now LaMDA. Search and SEO in 2013 were simultaneously very different and fundamentally the same as they are in 2023. What can the past 10 years of search engine evolution tell us about the next 10 years? In this talk, Barry will look at the changes that have happened in Google SERPs and SEO tactics, and try to make some accurate but possibly insane predictions for the next 10 years.