Video and the power of emotion

Emotions are central to changing behaviours. Before trying to influence people’s purchasing habits, decision making or brand perception, marketers should understand how emotion impacts how we think. In this engaging and entertaining talk, video marketing expert Jon Mowat explores models that help brands build effective video campaigns.

He also uncovers how emotion and brain chemistry underpin successful campaigns, showing you how to define effective emotional drivers for your audience, how to harness this within effective content and ways to build successful paid and organic campaigns.