Carmen has worked in digital marketing for the past 7 years. She jumped from a content and translations background to digital PR and while she also touched in international paid media, she soon realised that at heart, she was an SEO girl.
With experience both agency side and in-house, namely as Head of International SEO & Content at The Hut Group before joining Hallam as Head of Organic, she has a particularly deep knowledge of international and ecommerce SEO. She devotes her free time to mentoring women and helping them grow in SEO.