Dr Dave Chaffey is co-founder of Smart Insights, a marketing skills development platform with customers in more than 120 countries.
Known for his practical advice on digital trends, innovation and best practices, he has been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing. Dave is the creator of the Smart Insights RACE marketing planning system and author of 5 bestselling books on digital marketing including Digital Marketing: Strategy, Implementation and Practice. Smart Insights help their members improve their digital marketing skills and businesses improve their return on digital marketing via access to their educational platform offering best practices templates, guides, market insights and e-learning.
Content marketing: the top trends for 2022 and beyond
Content marketing is the glue that links many digital and traditional marketing activities, from search and social media marketing to your website and events.
In his keynote, Dave will use the latest research and examples to explain why a coherent content strategy is becoming ever more important to future success, covering:
- How to review the maturity of your content marketing activities
- How to develop a more strategic, integrated approach to content marketing
- Differences between B2B and B2C content marketing tactics
- Practical tips to increase engagement via organic search, social media and influencer marketing