Dr. R. Elena Francu is an Assistant Professor within the Marketing department at Nottingham University Business School. Elena holds a Ph.D. in Marketing (Maastricht University School of Business and Economics, The Netherlands). Her research focuses on digital marketing, innovation, and ethics. Since 2013, she was been extensively involved in teaching and research supervision roles in the areas of marketing, management, innovation, and data science at BSc., MSc., and MBA levels.
In her research and teaching, Elena works with companies in sectors such as professional services, software and ICT, financial services, medical technology, veterinary pharmaceutics, and education.
7-step protocol for better digital experiences
In this talk, Dr. Francu will challenge commonly held beliefs around designing digital experiences and will make the case for the imperative of crafting and following an ethical protocol to inform the design of better digital experiences for all.