Duarte has a clear mission on social media: to help companies and executives regain public trust by being open, transparent, purposeful and empathetic. In his past roles, he has shown the importance of social media in building brand, reputation and lead generation. He personally activated the social media profiles of PMI’s top executives. He is currently the Group Head of Social Media for Coca-Cola HBC, and on the advisory board of Handprint, a sustainability tech startup helping companies push for a greener world.
The Value of Values – How to leverage marketing to feature in tomorrow’s nostalgia
In this keynote, Duarte will explore how companies can use digital marketing to go beyond purpose and win the trust of the next generation.