Because they grew up immersed in a digital world, Gen Z’s level of dependency on digital experience is more pronounced than other generations. They turn to the web expecting authenticity, entertaining videos and content and a personalised experience. If you’re not adapting your strategy, you could become obsolete. Hear WP Engine's FabioTorlini and James Dowell discuss how this generation will change the future of the web thanks to the evolving expectations for their brand interactions.
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