The UX showstopper: add one part data to one part design and bake into best practice
16:00 - 17:00
I’ve worked in digital and UX for over 10 years and here’s what I’ve learned: it’s like baking a cake. You might have all the ingredients (data) and coloured icing (design) but unless you know what you’re trying to bake, you’ll end up with soup. In any business, especially when UX is involved, it can seem like there are too many cooks and I’ll share some lessons I’ve learned to help cut through opinions with data to make the right decisions for your customers – a doggy-bag of handy hints to take away and try for yourself.
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