Dr Julie Rosborough is the MBA/Senior Leader Apprenticeship Director at Nottingham Business School, Nottingham Trent University. She previously led the MSc Marketing suite of courses including the MSc Digital Marketing course. Julie also worked for the energy supplier, EON, in various marketing roles. Julie teaches on a range of marketing modules, is a consultant and conducts research on customer experience and experiential/action learning. She is also a Trustee for Inspiring Leaders, an organisation which supports leadership development in Education.
The Digital Marketing Skills Gap: How universities and business can work together to fill the gap
Recruitment shortages in digital marketing are universally recognised within the sector. The presentation will explore how universities, business and students can work together to fill this skills gap. Issues raised include the need for universities to support students with identifying and articulating employability attributes, the need for business to explore beneath what is presented by graduates and the need for students to reflect and understand the language of business.