Quality UX will be required to succeed as we move rapidly into an era of search engine ranking technology that is becoming more opaque, dominated by machine learning, and better than ever at interpreting consumer behavior. If SEO teams can’t influence (or be a central part of) brands’ UX approach, then a key performance lever will be outside of their control. In what should be an entertaining talk, Julio and Ben will provide practical steps for collaboration between SEO and design teams, and how to combine UX and SEO strategies to promote better rankings, and produce better converting pages.
Keep in touch with us on social media
Keep up to digital speed with Team Hallam's weekly newsletter