Liam Higgins is an International Growth Consultant, leading Google’s International Growth Agency Program for the UK & Irish markets. This role involves working directly with digital agencies, such as Hallam, to develop the international arm of their business and create an ecosystem of specialist international agencies. Liam is a huge fan of all sports with a particular interest in all things commercial, stemming from his family’s business in the Irish drinks industry.
How to grow international: targeting customers, not places
During this keynote, Liam will explore:
- Trends leading to expansion
- How to identify international opportunities
- Marketing entry strategies
Learn about the steps you can take to grow your business in new markets.