Impero’s Cloud Journey: A Truly Integrated Campaign
11:30 - 12:30
Nikki will talk through the integrated marketing campaign that launched the cloud version of Impero’s device monitoring solution for Education. From planning through to delivery, using a broad range of media and involving staff from all areas of the business, this campaign demonstrates the impact that can be achieved, when a whole company comes together to get behind, and become part of, a product launch. With global audiences, diverse stakeholders to consider, Nikki will give practical tips and advice for achieving high impact, on a low budget, in a digital age.
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