Agenda

Welcome speech by Jake Third, CEO at Hallam & Rainbows Hospice

Tom Capper

Brands, SEO and the Helpful Content Update

Tania Gerard

From Compliance to Conversion: Making Digital Marketing Accessible

Mel Barfield & Ben McKinney

Copy Academy: 3 ways to shorten the gap

Barry Adams

30 Years of SEO Bullshit – Cutting Through The Crap

Stephen Kenwright

Are you the hero of your story?

Hannah Smith

The capacity to tolerate minor discomfort is a super power

Oliver Yonchev

AI: Killing Creatives or Giving Them Superpowers?

Peter Laflin

How supermarket data can be an effective tool to plan media campaigns

Ben Wood

Stand Out or Fade Out: How to Win Attention and Drive Growth in the AI Era

Welcome speech by Hallam's Founder, Susan Hallam

Brad Mac

Stop buying media, start earning it: 2025 performance playbook

Simran Harichand

Why your paid social is crap – and how to fix it

Nicolas Baxter

Go-To-Market Engineering: Use AI agents and automation to build smarter revenue teams in a human way

Francis Williams

Creativity is your secret weapon in a world of AI

Tristan Day

Shadow AI: The Risk You’re Already Running and The Opportunity You’re Ignoring

Molly Scanlan

6 ways to greenwash and how not to do it

Azeem Ahmad

How To Become A Data-Driven Marvel And Use The Superpower Of Analytics To Succeed In Multimedia Marketing

Jake Third & Tristan Day

Fireside chat on AI

Emma Easton

Marketing isn't broken. The thinking behind it is.

Intro to the B2B stage from Gareth James, Growth Director at Hallam

Jenna Kamal

How to create an annual content plan that converts like crazy

Sara Galbiati

Remakes, reboots and why your content strategy’s lost the plot

Jon Clarke

From Insight to Impact: How AI-Driven Buyer Intelligence is Redefining B2B Growth

Meave Larkin

AI and the Search Evolution

Maddie Lightening

From impressions to obsessions, how to create B2B campaigns that stick

Wensy Antoli

The B2B Video Revolution

Matt Andrews-Mills

Segmentation and AI – Outsourcing the Basics to Screaming Frog

Leala Jackson

Pitching creative ideas that win over stakeholders

Jonathan Catton

Incrementality Testing 101

Emily Wassell

Why search isn’t dead in the era of AI, and how digital marketers should respond to Google changes

Jonathan Ellins

Let Automation Save Your Bacon

Alice Rowan

SEO and website copy. How they work together and how they get in each other's way.

TBC

TBC

Sharona Hutton

The 42-Point Gap That's Costing Your Business Millions

Dan McCartney

Total Search: A human evolution

Matt Keating

Getting CTV more right than wrong: some tactics, a few general principles and a sprinkling of historical perspective

Sarah Fleming

The Winning Formula for PR Success: How Internal Spokespersons Can Drive Top-Tier Media Coverage, Links and AIOs

Kieran S Lawler

The Brand & Performance Paradox: How to stop wasting money and create a winning strategy