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Agenda

The brightest minds from across the marketing industry all on one stage.

Who, what, where

Want to plan ahead? We'll be announcing the agenda for 2024 very soon but, in the meantime, here's the agenda for 2023 🤩

Main stage
08:20 - 08:50
Registration and coffees
09:00 - 09:05
Welcome introduction
09:05 - 09:20
Opening keynote
By Julio Taylor CEO - Hallam
09:20 - 09:30
Introduction to Emmanuel House
By Rosie Needham-Smith Marketing and Fundraising Manager - Emmanuel House
09:30 - 09:35
Transit

Excerpts are optional hand-crafted summaries of your content that can be used in your theme
09:35 - 09:55
Reinventing your paid search strategy on Microsoft Advertising
By Cristiana Herrera Head of Performance Marketing - Diginius
09:55 - 10:00
Transit
10:00 - 10:30
The power of nostalgia: emotion in B2B creatives on LinkedIn
By Wensy Antoli Senior Creative Strategy Consultant - LinkedIn
10:30 - 10:45
BREAK
10:45 - 11:05
Why data is everyone's problem (and opportunity!)
By Peter Laflin Head of Insight & Performance - Morrisons
11:05 - 11:10
Transit
11:10 - 11:30
Bing, Bang, Boom: SEO for new players in search
By Crystal Carter Head of SEO Communications - Wix
11:30 - 11:35
Transit
11:35 - 11:55
Search in 2013, 2023, and 2033: the more things change...
By Barry Adams Independent SEO Consultant - Polemic Digital
11:55 - 12:00
Transit
12:00 - 12:20
How to build a newsletter people care about
By Joe Glover Founder - The Marketing Meetup
12:20 - 13:30
LUNCH
13:30 - 13:50
Google insights: AI-powered ads
By Kwanele Nomoyi Senior Retail Business Strategist - Google
13:50 - 13:55
Transit
13:55 - 14:15
SEO for TV: the rise of streaming
By Daniel Morehead SEO Manager - Channel 4
14:15 - 14:20
Transit
14:20 - 14:40
The robots are coming - let's not sh*t ourselves
By Ben Wood Director of Growth & Innovation - Hallam
14:40 - 14:45
Transit
14:45 - 15:05
How to do thorough research when building a B2B topic cluster
By Chima Mmeje Freelance SEO Content Strategist
15:05 - 15:10
Transit
15:10 - 15:30
Sustainable strategy: developing an SEO strategy with the environment in mind
By Carmen Dominguez Head of Organic - Hallam
15:30 - 15:45
ICE CREAM BREAK
15:45 - 16:05
Link building case study: how we earned ~2K backlinks with a boring page
By Joshua Hardwick Head of Content - Ahrefs
16:05 - 16:10
Transit
16:10 - 16:30
How you can use audio and visual content formats to improve your content strategy
By Azeem Ahmad Digital Marketing Lead & Podcast Host

Neville Studio
08:20 - 08:50
Registration and coffees
09:00 - 09:05
09:05 - 09:20
09:20 - 09:30
09:30 - 09:35
Transit
09:35 - 09:55
Measurement in a cookieless world
By Hal Webb Econometrician - magic numbers, Joy Talbot Principal Economist - magic numbers
09:55 - 10:00
Transit
10:00 - 10:30
Everyone's talking about AI but where to start? A practical approach for increasing online sales with AI
By Alan Gormley CEO - Shopbox AI
10:30 - 10:45
BREAK
10:45 - 11:05
Maximising your brand's digital PR impact: strategies for success and creativity on a budget
By Sarah Fleming Founder & Director - First Create
11:05 - 11:10
Transit
11:10 - 11:30
How to develop an International Paid Social Strategy for B2B
By Alex Jackson Paid Media Team Lead - Hallam
11:30 - 11:35
Transit
11:35 - 11:55
How to hold on to your humanity as the machines take over
By Mel Barfield Creative Copywriter - Freelance
11:55 - 12:00
Transit
12:00 - 12:20
Stop wasting money, stupid
By Jack Brown Head of Paid Media - Hallam
12:20 - 13:30
LUNCH
13:30 - 13:50
Personalisation squares: choose your own adventure
By David Mannheim Founder - Made with Intent
13:50 - 13:55
Transit
13:55 - 14:15
Marketing in challenging times: what I learned during conversations with five experts
By Julie Reid Strategy Director - Hallam
14:15 - 14:20
Transit
14:20 - 14:40
Cut the crap-tion and bring more viewers to your videos
By Ahmed Khalifa Digital Marketing Lead and Podcast Host - Hear Me Out! [CC]
14:40 - 14:45
Transit
14:45 - 15:05
The ONLYNESS strategy: leveraging the power of brand positioning so that you are chosen by the right customers more often
By Matt Davies Brand Consultant
15:05 - 15:10
Transit
15:10 - 15:30
The increasing value of a session
By Greg Landon Head of Marketing - Leadoo
15:30 - 15:45
ICE CREAM BREAK
15:45 - 16:05
Great recruitment tactics that build exceptional teams
By Tim Dixon Managing Partner, Beagle Talent
16:05 - 16:10
Transit
16:10 - 16:30
Leveraging UX for SEO revenue growth
By Louis Smith Ecommerce SEO Consultant

Company Room Stage
08:20 - 08:50
Registration and coffees
09:00 - 09:05
09:05 - 09:20
09:20 - 09:30
09:30 - 09:35
Transit
09:35 - 09:55
What do you mean links aren’t everything?! Lessons to be learnt from traditional PR
By Alice Preece Press Officer - TUI
09:55 - 10:00
Transit
10:00 - 10:30
Stop making sh*t websites! How to improve your approach to UX
By Francis Williams Head of Experience - Hallam
10:30 - 10:45
BREAK
10:45 - 11:05
Sh*t - my organic traffic is dropping! What to do & how to recover
By Stanley Dunthorne SEO Team Lead - Hallam
11:05 - 11:10
Transit
11:10 - 11:30
Why your people are your best marketing asset
By Michael Younger Marketing and Campaigns Manager - Rainbows Hospice
11:30 - 11:35
Transit
11:35 - 11:55
How to supercharge your Performance Max campaigns
By Simran Harichand Paid Media Specialist - Hallam
11:55 - 12:00
Transit
12:00 - 12:20
Why are creatives annoying?
By Al Davies Creative Lead - Hallam
12:20 - 13:30
LUNCH
13:30 - 13:50
Small but mighty: crushing big companies on a tiny budget
By Ryan Jones Marketing Manager - SEOTesting
13:50 - 13:55
Transit
13:55 - 14:15
From TikTok to top tips: how to win at the game of social media
By Leala Jackson Creative Director - CNS Media
14:15 - 14:20
Transit
14:20 - 14:40
The state (and the future) of Search
By Erika Varangouli Head of International Brand - Semrush, Carmen Dominguez Head of Organic - Hallam
14:40 - 14:45
Transit
14:45 - 15:05
Tough Talks by Tough To Talk: shaking up the digital marketing sector
By Steve Whittle Founder - Tough to Talk
15:05 - 15:10
Transit
15:10 - 15:30
Video and the power of emotion
By Jon Mowat Co-Founder and Managing Director - Hurricane Media
15:30 - 15:45
ICE CREAM BREAK
15:45 - 16:05
TBC
16:05 - 16:10
Transit
16:10 - 16:30
Be more Bowie – lessons in business creativity from a rock icon
By Si Beales Managing Director - Future Skills Club

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