Agenda

    The brightest minds from across the marketing industry all on one stage.

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    • The Albert Hall Stage


    • 10:00 - 10:00

    • 10:05 - 11:00
      If the internet brought us the filter bubble, the next wave of technologies - including VR and AR, computer vision, and AI at massive scale, are going to further rewrite the way we live and work as humans. Here, a WIRED editor talks about the trends worth watching out for, and how we as brands - and as people - need to adapt.

    • 10:05 - 11:00

    • 11:30 - 12:30
      In order to Thrive Online, businesses must understand the digital ecosystem, how consumer behaviour has changed, and the intelligence use of more data than has ever been available before in order to find and influence their future customers. This talk will explore the importance and utility of machine learning and automation, the boom in video as a significant growth driving channel, and how businesses of all sizes, from all industries can benefit from getting behind the latest key trends.

    • 11:30 - 12:30
      At its inception 30 years ago, the World Wide Web was envisioned as an egalitarian platform where everyone could share and thrive. Now, three decades on, it's become painfully clear that designers, developers, and marketers have managed to pollute and poison this dream to maximise profits for minimal effort. In this talk, Barry Adams will show exactly what we've all done to ruin the web and, more importantly, how we can all do our part to turn this trend around and save the web for future generations

    • 13:30 - 14:30
      This session shares what Robert has learnt about running and growing high-performing businesses from his work with Google. • What can we take away and apply to our own businesses? • Is there a secret sauce? Is there a magical silver bullet? He has spent 5+ years working with Google and their Google Partner agencies across four continents and ten countries. He runs the Google Elevator Program for fast growth agencies and has witnessed incredible sales and profit results. We will discuss: • What’s holding you back? • How good is your business? • Obsessions of high performers • Creating accountability and results, quarter by quarter

    • 13:30 - 14:30
      An effective design team requires a multitude of diverse skills, and it’s impossible for any one individual to possess them all. How do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right size and mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes? Hear how to assess the skills of our colleagues (as well as our own) to best shape, inspire and lead a design team that works together (and stays together). A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, and where complementarity and teamwork are the foundations of success. You will leave this talk with tips on design leadership, and how to build, motivate, grow and keep your design teams happy.

    • 14:50 - 15:50
      David Falzani will share his observations of the skills, processes and attributes which allow digital businesses to flourish and grow in a digital world. ‘Digital’ brings special challenges, and has special requirements that should be met in order to drive successful outcomes. David has contributed to the success of over 500 businesses including those in the University of Nottingham Ingenuity lab and beyond, both nationally and internationally. David will address topics which include the enabling factors for Digital SME's to succeed, the role of leadership and development of the senior team and how this impacts on organisational performance. He will also highlight proven key routes to success and look at some of the highest growth digital successes.

    • 14:50 - 15:50

    • 16:00 - 17:00
      Reputation is currency in a fast moving digital world. It's your personal share price in the stock market of life. Yet few people know what their reputation is, let alone how to craft it for both commercial and career advantage. In this inspiring talk, author of bestselling book Build Your Reputation and TEDx speaker of The Personal Brand of You (165K views) Rob Brown will unpack what reputation is and why it's important. And you'll get 7 practical success strategies to build yours in a new world of technology, change and noise.

    • 16:00 - 17:00
      Because they grew up immersed in a digital world, Gen Z’s level of dependency on digital experience is more pronounced than other generations. They turn to the web expecting authenticity, entertaining videos and content and a personalised experience. If you’re not adapting your strategy, you could become obsolete. Hear WP Engine's FabioTorlini and James Dowell discuss how this generation will change the future of the web thanks to the evolving expectations for their brand interactions.

    • 16:50

    • The Osborne Lounge


    • 11:30  - 12:30
      Workforce and organisations are changing and adapting to the use and leverage of technology. Remote, Virtual working, Co-located and Distributed Companies are all creating new organisational challenges. Social demands and work-life balance mean the ‘workforce landscape’ is agile in all aspects from recruitment, day to day working and delivery of projects and business formulation. This session will help you understand and think about you, your team, your future and your business. - Managing communications and interactions - the challenges and opportunities - Outcome V task-orientated work - Setting expectations and managing progress - Outsourcing - how and will it work for you - Is your business and delivery model right for the future or do your assumptions need to be challenged? - Technology that can be used to assist with the delivery, ownership and communication opportunities

    • 11:30 - 12:30

    • 13:30 - 14:30
      Applying automation is what has allowed the modern-day tech giants to emerge, but where does the average business even start? In this talk we will discuss how automation is allowing companies to outcompete competitors 10x their size, explain how Al will shape future business success and lay out the simple tools you can leverage immediately to transform your business. Delegates will have a solid understanding of AI, it's use cases and how to transform their businesses immediately, by follow one of three routes: Building their own; Hiring an outsourced team; Leveraging a platform. I will also be sharing many real life examples of integrations i've performed at Google and Telefonica and lay out some of the world's most exciting use cases where AI is currently being applied.

    • 13:30 - 14:30
      "While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester. Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale, seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.

    • 13:30 - 14:30
      Customer journeys now have multiple touch points = assisted conversions How to find assisted conversions in Google Analytics How to prove the true value of PPC and communicate this to your stakeholders

    • 14:50 - 15:50
      We live in a world where we have access to more data than ever before, so how do we make sure we focus on the right things and go in the right direction? Chanade will bring real-world examples and ways you can apply data-informed thinking to improve the experience your customers have.

    • 14:50 - 15:50
      Every business I have worked within the last 5 years has the same problem, they are data rich but don’t have the expertise to allow them to make decisions using this data. In many cases, the data is soiled in different unconnected systems or departments. In my session I talk about a large business I helped transform by joining data, people and processes together to enable One View. How this enabled this business to make decisions quickly and with confidence. Building brand loyalty with customers. Utilising AI to help forecast what the future holds based on past trends. Delegates will take away The dangers of siloed data and how to remove them. Becoming a data first business. Using data to really drive growth. Change behaviours to empower staff to share data with key stakeholders. AI is it the future? How can AI transform your business?

    • 16:00 - 16>50
      Join us for an informal, facilitated discussion with our speakers. Take the chance to ask those final few questions you ma have, share your comments, insights and questions, and do a bit of collaborative learning and networking

    • 16:50 - 17:00

    • The Playhouse Stage


    • 10:00 - 10:00

    • 10:00 - 11:00

    • 10:00 - 11:00
      Quality UX will be required to succeed as we move rapidly into an era of search engine ranking technology that is becoming more opaque, dominated by machine learning, and better than ever at interpreting consumer behavior. If SEO teams can’t influence (or be a central part of) brands’ UX approach, then a key performance lever will be outside of their control. In what should be an entertaining talk, Julio and Ben will provide practical steps for collaboration between SEO and design teams, and how to combine UX and SEO strategies to promote better rankings, and produce better converting pages.

    • 11:30 - 12:30
      Do you want to engage more with your audience? Do you want to stand out? Do you want to attract magnetic attention? Do you want to connect with your audiences psyche on a deep level? This engaging talk will demonstrate how to use storytelling to build a brand strategy with meaning. A strategy which will underpin all your activities. Helpful to anyone seeking to create brands which stand out and communicate effectively with an audience on a deep emotional level. Matt will present x3 key strategies which combine to define a powerful story based brand strategy based on archetypes.

    • 11:30 - 12:30
      Nikki will talk through the integrated marketing campaign that launched the cloud version of Impero’s device monitoring solution for Education. From planning through to delivery, using a broad range of media and involving staff from all areas of the business, this campaign demonstrates the impact that can be achieved, when a whole company comes together to get behind, and become part of, a product launch. With global audiences, diverse stakeholders to consider, Nikki will give practical tips and advice for achieving high impact, on a low budget, in a digital age.

    • 11:30 - 12:30
      This session walks through the steps taken by local charity Framework to modernise donor communications as part of a vital campaign to fight homelessness. The audience will learn which online tools were employed, how this changed team culture and how this is future-proofing the transformative work of Framework.

    • 13:30 - 14:30
      Join our SEO Panel as we discuss the latest SEO trends and how to make the biggest impact on your organic rankings in 2019. Whether your interested in schema markup or the technical updates that makes your website "mobile friendly," our panel of SEO experts will discuss insider tips that will help you to maximise your appearance in the search engine results. We will be taking your questions on the day using the sli.do application, but the kinds of topics we expect to cover will include: - SEO trends to keep an eye on in 2019 - optimisiation techniques for local search, rich snippets - the latest tools for your SEO toolbox - tips and tricks for dealing with poorly ranking websitse - technical skills to give your site a boost in the rankings

    • 14:50 - 15:50
      An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy is important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimisation stage you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilise your best performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction.

    • 14:50 - 15:50
      People are more distrustful of social networks (and they have good reason to be so). Target audiences have increasing control over the digital messages they receive. And, customers are less concerned about loyalty and more concerned about price and brand value alignment. Decreased social engagment and highly saturated topic areas are just two of the consequences of these trends. Marketers still need to move their audience from passivity to partnership. To do this we need to understand and create influential content. You will learn The major trends impacting content marketing right now Best practices for content research The importance of content distribution The latest research on content that suceeds in influencing an audience How to quickly determine if your content area is saturated or unsaturated How to respond to a a crowded (and not so crowded) content landscape How to set up a feedback loop for effective, quick, content iteration

    • 16:00 - 17:00
      As we move to an A.C.E.S (Autonomous, Connected, Electrified & Shared) world, the fundamental experience of owning and using a car are changing. With an increase in car technology – both inside and outside the vehicle, new ownership models, and the adoption of digital technologies across platforms, how do you ensure you deliver a frictionless customer experience to the right customer? How do you approach balancing customer requirements with core competencies and new capabilities? In this talk I will share with you some practical tips and a clear methodology as well as lessons learnt and insights from my experience working across multiple industries.

    • 16:00 - 17:00
      I’ve worked in digital and UX for over 10 years and here’s what I’ve learned: it’s like baking a cake. You might have all the ingredients (data) and coloured icing (design) but unless you know what you’re trying to bake, you’ll end up with soup. In any business, especially when UX is involved, it can seem like there are too many cooks and I’ll share some lessons I’ve learned to help cut through opinions with data to make the right decisions for your customers – a doggy-bag of handy hints to take away and try for yourself.

    • 16:50