Agenda
The brightest minds from across the marketing industry all on one stage.
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Main stage
09:05 - 09:10Introduction to the Nottingham & Nottinghamshire Refugee Forum
By Barbara Spreiz Dhliwayo Volunteer Manager - Nottingham & Nottinghamshire Refugee Forum
09:20 - 9:40Navigating the "messy middle" of the digital consumer
By Adam Hetherington Agency Development Manager - Google
09:40 - 10:20NLPs & human languages: how Google's new updates affect context and content
By Cecilia Toro Content Writer & Translator (Spanish/English) - THG, Carmen Dominguez Head of International SEO & Content - THG
11:20 - 11:40How to make your website your best performing sales channel
By Jan Barthelemy VP, Global Sales - Leadoo
11:40 - 12:00How to grow international: targeting customers, not places
By Liam Higgins International Growth Consultant - Google
13:00 - 13:20Building a connected community in a hybrid world: why brand voice is more vital than ever before
By Krisi Smith Creative Director and co-founder - Bird & Blend Tea Co.
13:20 - 13:40Content marketing: the top trends for 2022 and beyond
By Dr Dave Chaffey Co-founder - Smart Insights
13:40 - 14:00The Value of Values: why purpose alone won’t save your brand
By Duarte Garrido Group Head of Social Media - Coca-Cola HBC
14:15 - 14:35Personalised digital marketing: a return to individualised consumer engagement in the age of Big Data
By Dr Naomi Muggleton Postdoctoral Research Fellow - University of Oxford
14:35 - 14:55Using search data to power your marketing strategy
By Charlotte Tomlinson Organic Performance Director - Hallam
15:45 - 16:10The intersections of marketing: a fireside chat with Susan Hallam MBE and guest panellists
By Claire Bale Director of Marketing - Nottingham Girls’ High School, Natalie Gasson-McKinley Development Manager - FSB, Adam Pickering Partnerships Manager & Environment Editor - LeftLion, Susan Hallam MBE Founder - Hallam
Neville Studio
09:20 - 09:40The 7-step protocol for better digital experiences
By Dr R. Elena Francu Assistant Professor - Nottingham University Business School
09:40 - 10:00We can breach your business’ cyber security
By Luke Potter Chief Operating Officer - CovertSwarm
10:00 - 10:20The digital marketing skills gap: how universities and business can work together to fill the gap
By Dr Julie Rosborough MBA / Senior Leader Apprenticeship Director - NTU
10:50 - 11:20A look in the mirror: diversity, equity and inclusion in the agency space
By Nathan Nalla Founder & Director - Be The Riot, Kiorhte Aghoghogbe Senior Account Manager - Hallam
11:20 - 11:40The evolution of fundraising: why charities must embrace a digital-first approach
By Lauren Howatson Marketing and Fundraising Manager - Emmanuel House
13:20 - 13:40Conversion research: delivering insight without the price tag
By Kier Humphreys Experience Director - Hallam
13:40 - 14:00How to make Paid Social a success in a privacy-first world
By Alex Jackson Paid Social Lead - Hallam
14:55 - 15:15Have You Got News for Us?
By Sam Metcalf Midlands Editor - TheBusinessDesk.com, Louise Third MBE Director - Integra Communications
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