Agenda

Quality UX will be required to succeed as we move rapidly into an era of search engine ranking technology that is becoming more opaque, dominated by machine learning, and better than ever at interpreting consumer behavior. If SEO teams can’t influence (or be a central part of) brands’ UX approach, then a key performance lever will be outside of their control. In what should be an entertaining talk, Julio and Ben will provide practical steps for collaboration between SEO and design teams, and how to combine UX and SEO strategies to promote better rankings, and produce better converting pages.

Do you want to engage more with your audience? Do you want to stand out? Do you want to attract magnetic attention? Do you want to connect with your audiences psyche on a deep level? This engaging talk will demonstrate how to use storytelling to build a brand strategy with meaning. A strategy which will underpin all your activities. Helpful to anyone seeking to create brands which stand out and communicate effectively with an audience on a deep emotional level. Matt will present x3 key strategies which combine to define a powerful story based brand strategy based on archetypes.

Nikki will talk through the integrated marketing campaign that launched the cloud version of Impero’s device monitoring solution for Education. From planning through to delivery, using a broad range of media and involving staff from all areas of the business, this campaign demonstrates the impact that can be achieved, when a whole company comes together to get behind, and become part of, a product launch. With global audiences, diverse stakeholders to consider, Nikki will give practical tips and advice for achieving high impact, on a low budget, in a digital age.

This session walks through the steps taken by local charity Framework to modernise donor communications as part of a vital campaign to fight homelessness. The audience will learn which online tools were employed, how this changed team culture and how this is future-proofing the transformative work of Framework.

Join our SEO Panel as we discuss the latest SEO trends and how to make the biggest impact on your organic rankings in 2019. Whether your interested in schema markup or the technical updates that makes your website "mobile friendly," our panel of SEO experts will discuss insider tips that will help you to maximise your appearance in the search engine results. We will be taking your questions on the day using the sli.do application, but the kinds of topics we expect to cover will include: - SEO trends to keep an eye on in 2019 - optimisiation techniques for local search, rich snippets - the latest tools for your SEO toolbox - tips and tricks for dealing with poorly ranking websitse - technical skills to give your site a boost in the rankings

An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy is important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimisation stage you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilise your best performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction.

People are more distrustful of social networks (and they have good reason to be so). Target audiences have increasing control over the digital messages they receive. And, customers are less concerned about loyalty and more concerned about price and brand value alignment. Decreased social engagment and highly saturated topic areas are just two of the consequences of these trends. Marketers still need to move their audience from passivity to partnership. To do this we need to understand and create influential content. You will learn The major trends impacting content marketing right now Best practices for content research The importance of content distribution The latest research on content that suceeds in influencing an audience How to quickly determine if your content area is saturated or unsaturated How to respond to a a crowded (and not so crowded) content landscape How to set up a feedback loop for effective, quick, content iteration

As we move to an A.C.E.S (Autonomous, Connected, Electrified & Shared) world, the fundamental experience of owning and using a car are changing. With an increase in car technology – both inside and outside the vehicle, new ownership models, and the adoption of digital technologies across platforms, how do you ensure you deliver a frictionless customer experience to the right customer? How do you approach balancing customer requirements with core competencies and new capabilities? In this talk I will share with you some practical tips and a clear methodology as well as lessons learnt and insights from my experience working across multiple industries.

I’ve worked in digital and UX for over 10 years and here’s what I’ve learned: it’s like baking a cake. You might have all the ingredients (data) and coloured icing (design) but unless you know what you’re trying to bake, you’ll end up with soup. In any business, especially when UX is involved, it can seem like there are too many cooks and I’ll share some lessons I’ve learned to help cut through opinions with data to make the right decisions for your customers – a doggy-bag of handy hints to take away and try for yourself.