Agenda
The brightest minds from across the marketing industry all on one stage.
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Main stage
09:20 - 9:40Navigating the "messy middle" of the digital consumer
By Adam Hetherington Agency Development Manager - Google
09:40 - 10:20NLPs & human languages: how Google's new updates affect context and content
By Cecilia Toro Content Writer & Translator (Spanish/English) - THG, Carmen Dominguez Head of International SEO & Content - THG
09:40 - 10:00Building a connected community in a hybrid world: why brand voice is more vital than ever before
By Krisi Smith Creative Director and co-founder - Bird & Blend Tea Co.
11:40 - 12:00How to grow international: targeting customers, not places
By Liam Higgins International Growth Consultant - Google
13:00 - 13:20Using search data to power your marketing strategy
By Charlotte Tomlinson Organic Performance Director - Hallam
13:20 - 13:40Content marketing: the top trends for 2022 and beyond
By Dr Dave Chaffey Co-founder - Smart Insights
13:40 - 14:00The Value of Values – How to leverage marketing to feature in tomorrow’s nostalgia
By Duarte Garrido Group Head of Social Media - Coca-Cola HBC
Neville Studio
11:20 - 11:40The evolution of fundraising: why charities must embrace a digital-first approach
By Lauren Howatson Marketing and Fundraising Manager - Emmanuel House
13:40 - 14:00Conversion Research - delivering insight without the price tag
By Kier Humphreys Experience Director - Hallam
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