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Agenda

The brightest minds from across the marketing industry all on one stage.

Who, what, where

Want to plan ahead? Here's the agenda for the day 🤩

With a few more plates still to spin, we'll be confirming the final (final final) version nearer the time, but here's how things are shaping up for now.

Main stage
08:20 - 08:50
Registration and coffees
09:00 - 09:05
Welcome introduction
09:05 - 09:20
Opening keynote
By Julio Taylor CEO - Hallam
09:20 - 09:30
Introduction to Emmanuel House
By Rosie Needham-Smith Marketing and Fundraising Manager - Emmanuel House
09:30 - 09:35
Transit

Excerpts are optional hand-crafted summaries of your content that can be used in your theme
09:35 - 09:55
Reinventing your paid search strategy on Microsoft Advertising
By Cristiana Herrera Head of Performance Marketing - Diginius
09:55 - 10:00
Transit
10:00 - 10:30
The power of nostalgia: emotion in B2B creatives on LinkedIn
By Wensy Antoli Senior Creative Strategy Consultant - LinkedIn
10:30 - 10:45
BREAK
10:45 - 11:05
Why data is everyone's problem (and opportunity!)
By Peter Laflin Head of Insight & Performance - Morrisons
11:05 - 11:10
Transit
11:10 - 11:30
Bing, Bang, Boom: SEO for new players in search
By Crystal Carter Head of SEO Communications - Wix
11:30 - 11:35
Transit
11:35 - 11:55
Search in 2013, 2023, and 2033: the more things change...
By Barry Adams Independent SEO Consultant - Polemic Digital
11:55 - 12:00
Transit
12:00 - 12:20
How to build a newsletter people care about
By Joe Glover Founder - The Marketing Meetup
12:20 - 13:30
LUNCH
13:30 - 13:50
Google insights: AI-powered ads
By Kwanele Nomoyi Senior Retail Business Strategist - Google
13:50 - 13:55
Transit
13:55 - 14:15
SEO for TV: the rise of streaming
By Daniel Morehead SEO Manager - Channel 4
14:15 - 14:20
Transit
14:20 - 14:40
The robots are coming - let's not sh*t ourselves
By Ben Wood Director of Growth & Innovation - Hallam
14:40 - 14:45
Transit
14:45 - 15:05
How to do thorough research when building a B2B topic cluster
By Chima Mmeje Freelance SEO Content Strategist
15:05 - 15:10
Transit
15:10 - 15:30
Sustainable strategy: developing an SEO strategy with the environment in mind
By Carmen Dominguez Head of Organic - Hallam
15:30 - 15:45
ICE CREAM BREAK
15:45 - 16:05
Link building case study: how we earned ~2K backlinks with a boring page
By Joshua Hardwick Head of Content - Ahrefs
16:05 - 16:10
Transit
16:10 - 16:30
How you can use audio and visual content formats to improve your content strategy
By Azeem Ahmad Digital Marketing Lead & Podcast Host

Neville Studio
08:20 - 08:50
Registration and coffees
09:00 - 09:05
09:05 - 09:20
09:20 - 09:30
09:30 - 09:35
Transit
09:35 - 09:55
Measurement in a cookieless world
By Hal Webb Econometrician - magic numbers, Joy Talbot Principal Economist - magic numbers
09:55 - 10:00
Transit
10:00 - 10:30
Everyone's talking about AI but where to start? A practical approach for increasing online sales with AI
By Alan Gormley CEO - Shopbox AI
10:30 - 10:45
BREAK
10:45 - 11:05
Maximising your brand's digital PR impact: strategies for success and creativity on a budget
By Sarah Fleming Founder & Director - First Create
11:05 - 11:10
Transit
11:10 - 11:30
How to develop an International Paid Social Strategy for B2B
By Alex Jackson Paid Media Team Lead - Hallam
11:30 - 11:35
Transit
11:35 - 11:55
How to hold on to your humanity as the machines take over
By Mel Barfield Creative Copywriter - Freelance
11:55 - 12:00
Transit
12:00 - 12:20
Stop wasting money, stupid
By Jack Brown Head of Paid Media - Hallam
12:20 - 13:30
LUNCH
13:30 - 13:50
Personalisation squares: choose your own adventure
By David Mannheim Founder - Made with Intent
13:50 - 13:55
Transit
13:55 - 14:15
Marketing in challenging times: what I learned during conversations with five experts
By Julie Reid Strategy Director - Hallam
14:15 - 14:20
Transit
14:20 - 14:40
Cut the crap-tion and bring more viewers to your videos
By Ahmed Khalifa Digital Marketing Lead and Podcast Host - Hear Me Out! [CC]
14:40 - 14:45
Transit
14:45 - 15:05
The ONLYNESS strategy: leveraging the power of brand positioning so that you are chosen by the right customers more often
By Matt Davies Brand Consultant
15:05 - 15:10
Transit
15:10 - 15:30
The increasing value of a session
By Greg Landon Head of Marketing - Leadoo
15:30 - 15:45
ICE CREAM BREAK
15:45 - 16:05
Great recruitment tactics that build exceptional teams
By Tim Dixon Managing Partner, Beagle Talent
16:05 - 16:10
Transit
16:10 - 16:30
Leveraging UX for SEO revenue growth
By Louis Smith Ecommerce SEO Consultant

Company Room Stage
08:20 - 08:50
Registration and coffees
09:00 - 09:05
09:05 - 09:20
09:20 - 09:30
09:30 - 09:35
Transit
09:35 - 09:55
What do you mean links aren’t everything?! Lessons to be learnt from traditional PR
By Alice Preece Press Officer - TUI
09:55 - 10:00
Transit
10:00 - 10:30
Stop making sh*t websites! How to improve your approach to UX
By Francis Williams Head of Experience - Hallam
10:30 - 10:45
BREAK
10:45 - 11:05
Sh*t - my organic traffic is dropping! What to do & how to recover
By Stanley Dunthorne SEO Team Lead - Hallam
11:05 - 11:10
Transit
11:10 - 11:30
Why your people are your best marketing asset
By Michael Younger Marketing and Campaigns Manager - Rainbows Hospice
11:30 - 11:35
Transit
11:35 - 11:55
How to supercharge your Performance Max campaigns
By Simran Harichand Paid Media Specialist - Hallam
11:55 - 12:00
Transit
12:00 - 12:20
Why are creatives annoying?
By Al Davies Creative Lead - Hallam
12:20 - 13:30
LUNCH
13:30 - 13:50
Small but mighty: crushing big companies on a tiny budget
By Ryan Jones Marketing Manager - SEOTesting
13:50 - 13:55
Transit
13:55 - 14:15
From TikTok to top tips: how to win at the game of social media
By Leala Jackson Creative Director - CNS Media
14:15 - 14:20
Transit
14:20 - 14:40
The state (and the future) of Search
By Erika Varangouli Head of International Brand - Semrush, Carmen Dominguez Head of Organic - Hallam
14:40 - 14:45
Transit
14:45 - 15:05
Tough Talks by Tough To Talk: shaking up the digital marketing sector
By Steve Whittle Founder - Tough to Talk
15:05 - 15:10
Transit
15:10 - 15:30
Video and the power of emotion
By Jon Mowat Co-Founder and Managing Director - Hurricane Media
15:30 - 15:45
ICE CREAM BREAK
15:45 - 16:05
TBC
16:05 - 16:10
Transit
16:10 - 16:30
Be more Bowie – lessons in business creativity from a rock icon
By Si Beales Managing Director - Future Skills Club

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