Everyone’s talking about AI but where to start? A practical approach for increasing online sales with AI

AI, when done well, has been shown to drive anywhere between 10% and 30% increases in online revenue. However Gartner estimates over 80% of AI projects fail to deliver the value they should.

While AI can be seen as a technical project, it only delivers well when it is seen in the context of business processes. As a veteran of over 25 years in the AI and data industry Alan has seen it all across every industry and many different countries. He has dedicated the last years of his career to breaking down the barriers of entry to AI.

In this session, Alan will share some of the common pitfalls and simple ways of avoiding them. He will cover all aspects such as the skills actually needed, how you blend AI into the business without breaking things and how you manage it to avoid unforeseen consequences.