Marketing in challenging times: what I learned during conversations with five experts

Over a period of three months, Julie spoke with experts across multiple disciplines to find out what practical actions marketers can be taking during times of economic and social turbulence.

This talk summarises what she’s learned across five key areas:

Finance: Building Bridges between Marketing and Finance
Organic: How a Strong Organic Strategy Can Be a Competitive Advantage
Paid: Using Paid to Maintain Momentum – or Pull Ahead
Experience: Making Each Visitor Count
Data & Insights: The Measurements You Need to Be Tracking