Measurement in a cookieless world
The world of media is changing. Privacy is driving consumers behaviour. Apple is now the sole keeper of data from a billion iPhone users. Google are phasing out cookies by 2024. Facebook doesn’t know anything about their audiences anymore. Yet brands are still spending big on these channels. Now’s the time to check in on your measurement framework and make sure it’s working for you.
Digital attribution faces constraints in this changing world and measurement needs to be holistic. This session will get you up to speed on how to measure online and offline channels in a cookieless world, while also accounting for all other factors that impact your brand such as the weather, the cost of living crisis and your SEO and organic social activity. Hal and Joy will think about the consumer journey and take you through multiple client case studies to share a flavour of analytical approaches within the industry.