Personalisation squares: choose your own adventure

Every year is meant to be the year of personalisation, yet no year is. David has written a book all about this paradox. With over 150 expert interviews, a year of his life, a few grey hairs and nearly 80,000 words on tales of dragons, failure and knights (no, seriously) he’s inviting you to play personalisation jeopardy. Where you, the audience, can choose from 6 of the most popular head scratchers, conflicting opinions, barriers and examples around this unnecessarily complex marketing strategy.