Peter is a Data Leader and Innovator who has over 20 years experience of helping global brands get value from their data. As Head of Insight & Performance at Morrisons, Peter has set up Morrisons’ data science function from scratch and is now involved in expanding the supermarket giant’s broader data capabilities.
Peter is an expert in using graph analytics, machine learning and AI to solve business problems. He continues to collaborate with leading universities to develop new ways to drive profitable growth using data.