Peter Laflin

Peter Laflin is the Chief Data Officer at Morrisons. He joined Morrisons in 2019 to establish and lead their data science function, which has since grown into a broader data team encompassing governance, architecture, engineering, science, and AI.

Peter is an advocate for using data and AI to improve business operations and customer experience. He speaks regularly about building data science teams, leveraging AI, and the importance of a customer-centric approach to data initiatives. He also emphasizes the need for curiosity and continuous learning in the data and analytics field.