Tom Capper

Tom heads up the Search Science team at Moz, where his research and analytical, data-heavy approach is helping to build the next generation of SEO tools and data. Previously, he worked as a freelance consultant, and led the London Consulting team at Distilled, advising clients on everything from technical SEO to mergers and acquisitions. Before that, he was the late shift cook at Little Chef Popham, just off the westbound A303 near Basingstoke. Tom frequently shares his thoughts on all SEO topics on the Moz Blog and on Bluesky.